Key visual design for ad campaign


Visual design

Key visual for Bonfire wine, where I created concept for their Christmas campaign.


To create wine splash in a shape of Christmas tree. The winter`s drink of choice is glintwein, that’s why I added additional glintwein spices to the splash.

Advertising campaign design
Lightbox design
Advertising design for different mediums

Different mediums, better impact

The most important part in creating this concept was to make sure that it looks appealing on different digital mediums. Which includes digital screens in shopping centers, marketing visual for mobile devices etc.

Creative process

The splash was sculpted in Zbrush and then the scene and materials were made in Cinema 4D. Additional elements such as oranges, anise flowers, background, visual effects, and toning were added in Photoshop.

Creative process in Cinema 4D
Vsual modeling


Break down of the image from bottom to top: sketch, background, particles for background, splash and glass, additional elements and effects.

Layers of visual design
Kate S.
Visual designer
Bonfire Wines